The business side to the art field is becoming larger and larger, especially if us as designers, photographers, and artist still want to keep whatever creative freedom in the work that we do. The only way to do so, as James Balog has done, is to open up our own company. Even though that decision possesses its own set of rules when it comes to doing one's own creative work. It all comes down to balance.
(I really do wish he had shown some of his art work - fyi)